Posts
Stripe, Supabase and top companies are using their technical docs as a growth channel. Nobody’s talking about this, so I’ll share their internal secrets. I’ve made a list of 7 companies and 7 tactics. …
Growth
This is how developer products grow adoption. After studying 120+ top devtools, I created a framework for turning docs into a growth engine, from AI discovery through revenue. Then I built the first …
Growth
Get 1,000 people to your signup page. Watch 600 leave forever. Apify does something smart to fight this. They have a marketplace where you browse different tools. When you click on one and decide to …
Growth
You hired a marketer, but are paying for output you can’t publish. I’ve seen it many times. The GTM hire looked like a pro, joined your team and started marketing to a technical audience… but suddenly …
Growth
Most CMOs don’t own GitHub. That’s a blind spot. In devtools, discovery often happens before someone reaches a marketing site. I found repositories ranking in the first positions for profitable …
Growth
Our SEO made money before most “experts” would have finished keyword research. Most SEO starts with the wrong question: “Which keywords should we rank for?” Sometimes it’s dressed up as: “Which topics …
Growth
Why your open-source strategy might be leaking revenue: Many devtool companies treat open-source projects as product or engineering work. In reality, it also involves distribution through search. From …
Growth
You don’t need llms.txt to improve LLM visibility. You don’t need creating .md mirrors of your pages either. If your goal is to be mentioned and cited in LLM answers, focus on actions like: Publish …
Growth