Posts

Stripe, Supabase and top companies are using their technical docs as a growth channel. Nobody’s talking about this, so I’ll share their internal secrets. I’ve made a list of 7 companies and 7 tactics. …

This is how developer products grow adoption. After studying 120+ top devtools, I created a framework for turning docs into a growth engine, from AI discovery through revenue. Then I built the first …

Get 1,000 people to your signup page. Watch 600 leave forever. Apify does something smart to fight this. They have a marketplace where you browse different tools. When you click on one and decide to …

You hired a marketer, but are paying for output you can’t publish. I’ve seen it many times. The GTM hire looked like a pro, joined your team and started marketing to a technical audience… but suddenly …

Most CMOs don’t own GitHub. That’s a blind spot. In devtools, discovery often happens before someone reaches a marketing site. I found repositories ranking in the first positions for profitable …

Our SEO made money before most “experts” would have finished keyword research. Most SEO starts with the wrong question: “Which keywords should we rank for?” Sometimes it’s dressed up as: “Which topics …