Posts

Your README is doing sales work, whether you want it to or not. When developers look for tools, search engines don’t understand code. They understand text. On GitHub, Google, and even AI systems, that …

Before adding SEO or scaling, you need to understand why conversions are low. A company came to us asking for SEO, but the real issue wasn’t acquisition. Their revenue problem came from positioning. A …

Users don’t want to write bug reports. Raycast makes them do it anyway, while creating a distribution loop. If you don’t know Raycast yet, it’s a Mac productivity tool that replaces Spotlight. Like …

Now when I’m back to full-time coding (I hadn’t done it since my first startup), I wanted to share a few lessons: The gap of what you don’t know that you don’t know is huge. I need to constantly tell …

Would you put your credit card on this website? That’s my test for SaaS founders who obsess over pretty designs. A website is supposed to make money. The real questions are: Does it load fast so LLMs …

Can GitHub be your biggest user acquisition channel? I’ve broken down Oxylabs.io’ GitHub strategy and found a repeatable playbook most devtools are sleeping on: – how they use repositories to rank on …

I’ve never really identified myself as a marketer. When you study marketing, professors teach you that it’s all about strategy and a lot of interconnected sub-fields. But the reality? Most companies …

My AI avatar generated $3M+. This is what happened. When I was starting my career, every piece of content we published (blog posts, emails, social replies) had to be signed off by my manager. Real …