Most companies still get this workflow wrong and lose new signups: User enters email You say “check your inbox” They can’t find it (spam, promotions…) or get distracted by other emails They forget …
Posts
Fixed compensation is a way to turn A-Players into job seekers. But still, I see resistance from many CEOs to make work a game for everyone. They think variable compensation is an executive privilege. …
Growth
I deleted 21 blog posts the day before publishing. They were finished and scheduled, but none of them solved a real pain for our ICP. When I asked the team why we were writing them, no one could …
Growth
No onboarding email will save you if it takes 17 clicks and several tries to get value. A founder told me: “We’ve got revenue. Now we just need more marketing. More onboarding emails. New product tour …
Growth
Please don’t tell me you still believe the future of SaaS is all-in-one. That might sound counterintuitive, but here’s what years growing technical SaaS companies taught me: Many marketers sound like …
Growth
A new study found AI tools are sending people to hallucinated pages.
Growth