This tiny issue cost us 1% of our users. I was checking our user base and spotted emails like: [email protected], [email protected]. Real people. Wrong domains. They weren’t getting any of our …
Posts
How PLG teams scale trust and quality ouput by redefining workflows. 👇👇
Growth
They closed revenue in week one. Not because they had some “sales DNA” (Fresh grads. No experience). But because they knew who to talk to and what to say from day one. We gave them a map. Not ICP …
Growth
No one joins a group they can’t find. When I launched my first startup with Pablo Régulo Aldaz Aldaz, we had no audience. No budget to buy one either. So we created it, from scratch. Two Facebook …
Growth
Most writing tools are built like they don’t know what writing is. They treat it like typing. Or worse: formatting. You open the app, and suddenly: Toolbars. Notifications. Block menus. “Helpful” …
Productivity
Our revenue jumped when we stopped thinking about ICPs. Imagine you sell a product feedback tool. Your ICP? B2B SaaS companies in the US making $1M to $5M ARR, with a Product Manager responsible for …
Growth
I once opened up my grandma’s sewing machine to see what was inside. Took it apart. Studied every piece. Then I put the parts back. Hours later, from the other room: “Enriiiiiiiic!!". I froze. “Did …
Essays