Posts

It’s easy to forget how much you’ve learned, and how much time and effort it took, even with simpler matters. An example for trips: I’ve spent 100s of hours in planes, so I was about to recommend some …

It’s insane how much AI accelerates feedback loops and iteration cycles. Here there are two examples, an easy one and a complex one: The easy one: I started re-learning Python some months ago, and …

Have you seen competitors signing up for your product and webinars? Many insiders react with fear by blocking them, believing it helps. But that’s worse than taking no action. You should avoid that …

A great way to learn more about your competitors is what I call translation-based research. It all started when I was helping scaling a startup by opening a new market some years ago. SEO was one of …

Community engagement is not a leap — it’s a ladder. When I was leading a network of 60 countries among national sections and antennas, I spotted an interesting pattern: Leaders from different …

What happened when 150+ university students were asked about a product? I ran a survey asking them to describe the product I was researching. After categorising the responses, the graph was clear: Not …

I love it when a product becomes a community. It comes in many formats: A Discord channel, a biweekly online Q&A, etc. But nothing beats the high engagement and impact of local events. That’s why you …

Did you know you can spy all your competitors’ ads across Facebook, Instagram, Google, even Tiktok? 👀 I use this a lot to: ✅ Understand how they communicate (audience stage, copy, creatives…). ✅ …