Posts

What if we made 367,000+ people learn a made-up language on Duolingo? 🤯 Sounds wild, right? That’s exactly what we did with and it turned into a viral community success. But the real secret wasn’t …

I learned 1,000+ Chinese characters, and this is what I discovered: You should ditch the traditional advice that focuses on repetition. Instead, hack the way your brain interprets the visual input of …

Social post intro One of the most powerful persuasion techniques I’ve learned is “agency framing”. When I lived in Egypt, I was fasctinated to realise how much people valued professions like doctor …

Want to boost community engagement? Leaders quickly crash against the invisible wall of activating members, frustrated because it’s hard to get other people to contribute, and are worried because if …

You believe you understand your customers, but you don’t. This is what happened to me. A technical startup I worked at put me in an interesting frontline to create new ad campaigns end-to-end, from …

You need to figure out what you suck at or are just ok if you really want to create impact. Only then you can choose between two options: A. Set a goal to improve if it really matters to you. B. …

Why success stories often oversimplify the truth: The internet loves to tell stories that sell dreams: A startup gets rejected by a buyer, only to become a billion-dollar success. The headlines call …

A great product marketing playbook tends to incorporate “migration tactics”, e.g.: · Notion’s famous “Switch from Evernote” tapping into its Web Clipper & higher flexibility. · Microsoft Edge’s …