Social post intro One of the most powerful persuasion techniques I’ve learned is “agency framing”. When I lived in Egypt, I was fasctinated to realise how much people valued professions like doctor …
Posts
Want to boost community engagement? Leaders quickly crash against the invisible wall of activating members, frustrated because it’s hard to get other people to contribute, and are worried because if …
Community
You believe you understand your customers, but you don’t. This is what happened to me. A technical startup I worked at put me in an interesting frontline to create new ad campaigns end-to-end, from …
Growth
You need to figure out what you suck at or are just ok if you really want to create impact. Only then you can choose between two options: A. Set a goal to improve if it really matters to you. B. …
Productivity
Why success stories often oversimplify the truth: The internet loves to tell stories that sell dreams: A startup gets rejected by a buyer, only to become a billion-dollar success. The headlines call …
Essays
A great product marketing playbook tends to incorporate “migration tactics”, e.g.: · Notion’s famous “Switch from Evernote” tapping into its Web Clipper & higher flexibility. · Microsoft Edge’s …
Growth